On-line version
July 2026

Big eye-catchers for the new season

The new stock list for autumn 2026 / spring 2027 will be published next Monday in our weekly mailing. So get ready!

Check your mailbox, take a good look at the new list, and let us know which plants you would like to reserve for the coming season.

And while we are preparing the final details, we would already like to give you a small preview of three big novelties in our range.

Some plants quietly wait to be discovered. Others prefer to steal the show.

They catch the eye before you even realise it. With colour. With flowers. With movement. With shapes that make people pause, take a second look, and start imagining where this plant would fit perfectly in their garden, on their terrace, or in their assortment.

For the coming season, we have a few of those plants in our range.

The kind of plants that are easy to explain, easy to remember, and simply hard to resist.

Rosa Amirose®

A compact rose with an incredible amount of flowers.

The buds start in a soft peach colour and open into beautiful pink flowers with a purple heart. The result is playful, romantic, and full of movement. Not for a few weeks, but for a very long time.

Amirose® flowers for more than 175 days, has healthy glossy green leaves, and stays low and compact. Perfect for borders, patio, terrace, containers, and impulse sales.

In our range for the coming season:

P9
P12
P14

Miscanthus sinensis ‘Lady in Red’ PBR

Some grasses are elegant.

This one is elegant and spectacular.

In spring, ‘Lady in Red’ starts with dark purple and green foliage. Later in the season, the leaves change to an intense, bright red. Add the silver-white plumes, and you get a strong contrast that brings structure, colour, and movement to the garden.

It is low maintenance, winter hardy, and a very strong addition to modern plantings, natural gardens, patio concepts, and late-season displays.

In our range for the coming season:

P9

Hydrangea arborescens FlowerWOW®

The name already says a lot.

FlowerWOW® makes a statement with large white flowers on strong stems. This Hydrangea arborescens produces 2–3 times more flowers than many other varieties, creating a full and impressive flower show during the summer months.

The strong stems help the flowers stay upright, even when the weather is not perfect. A reliable, low-maintenance plant with a clean, fresh look and a strong retail presentation.

In our range for the coming season:

P14 First Editions® branded pot

Three plants.

Three completely different looks.

A compact rose full of colour.
A grass with spectacular autumn tones.
A Hydrangea that simply says: wow.

And this is only a small preview.

Do you already have questions about these novelties? Or do you want to know which varieties best fit your customers and your market?

Write to us.

We will be happy to think along with you.
The minimum order depends on the size of the plants:
  • P9 -> 80 pcs / variety
  • P12 -> 75 pcs / variety
  • P14, C2 -> 50 pcs / variety
  • C3 and bigger -> 25 pcs / variety 

FAQ:

 

How should I make my order?


Complete the "order" column in the attached Excel file and send it to info@hoogenraadplant.nl. Do not change the content of the file, just enter the number of plants ordered. In the email, provide the company name, contact details, and the expected date of receipt of the order - this will help us plan work in the nursery.
 

When will my order be confirmed?


Every order we receive is confirmed within 48 hours (working days). If during this time you do not receive an email from us, check your “spam” and “offers” or call us. 
 

When can I pick up my order?


We adjust the dates of orders to meet your needs, so report the date of the planned collection 2 weeks in advance (February-April - 3 weeks in advance). This will facilitate the timely, efficient, and correct preparation of plants and their careful packaging.
Pickup of orders is possible from Week 47 till week 19.
 

I'm a new customer, when do I have to pay?


We accept cash payments, credit cards, and bank transfers to our bank account based on a pro forma invoice before picking up your order. Pre-payment includes 100% of the order value. After making the payment, please send us confirmation of the transfer because it accelerates the preparation of the plants for pickup.
Contact us to find out more about our offer:

info@hoogenraadplant.nl

+31 (0) 318 57 16 65

we speak Dutch, English, and German
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Hoogenraad Handelskwekerijen bv 
Oudendijk 1B | 6744 PT  Ederveen, NL
tel. +31 (0) 318 571665
info@hoogenraadplant.nl

WWW.HOOGENRAADPLANT.NL
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