Meet us on Green is Life Warsaw, and a introduction to our novalty competitors
1 September 2025
Read this newsletter as text
August 2025
Our first Novalty competitor at Green is life: “Rosa Amirose® (‘Korhulth 005’)
is a compact floribunda rose with exceptional commercial appeal—combining long-lasting performance, stunning visual impact, and minimal maintenance. It produces masses of semi-double blooms that open from peach-coloured buds into elegant soft pink flowers with a distinct purple heart. This unique colouring, paired with a delicate fragrance, ensures strong consumer interest and repeat appeal.
Rosa Amirose® is renowned for its remarkable flowering period, delivering continuous colour for over 175 days—from early summer through to autumn. Its evolving flowers create a dynamic, ever-changing display that brings life to patios, borders, containers, and landscape plantings for months on end.
With a low, spreading, and compact growth habit and self-cleaning flowers, Amirose® is perfectly suited to modern landscaping needs. Glossy, healthy green foliage enhances its visual impact, while strong resistance to black spot and mildew ensures reliable performance even in cooler climates.
Easy to grow, highly adaptable, and irresistibly pretty, Amirose® is ideal for private gardens, public spaces, or as a meaningful gift for friends and loved ones. A modern rose that ticks every box.”
Our second Novalty competitor at Green is life: “Hydrangea arborescens ‘Baiful’ (First Editions® FlowerWOW)”
FlowerWOW® is a distinctive new cultivar of Hydrangea arborescens that stands out due to its prolific flowering, robust growth habit, and outstanding garden performance. Unlike standard cultivars, FlowerWOW® produces two to three times more blooms, ensuring a continuous and impressive floral display from early to mid-summer.
A key innovation of this variety lies in its exceptionally strong stems, which remain upright even under the weight of abundant flowers or in adverse weather conditions such as wind and heavy rain. This eliminates the need for staking and makes the plant particularly well-suited for both professional landscaping and low-maintenance home gardens. In addition, FlowerWOW® is easy to grow and highly adaptable, showing good resistance to common pests and diseases, and thriving in a wide range of soil types and light conditions.
Its cold hardiness and overall resilience extend its suitability across varied climates, offering consistent performance where other varieties may struggle. These characteristics—combined with enhanced floral output, structural integrity, and dependable garden reliability—make FlowerWOW® a genuine innovation in hydrangea breeding, and a valuable new option for growers, landscapers, and garden enthusiasts alike.
Meet us in person at the following exhibitions:
- ‘Green is Life’ International Trade Fair
4-6 September 2025, Warsaw, Poland - Green Spaces Expo
24-25 September 2025, Almaty, Kazakhstan
The minimum order depends on the size of the plants:
- P9 -> 80 pcs / variety
- P12 -> 75 pcs / variety
- P14, C2 -> 50 pcs / variety
- C3 and bigger -> 25 pcs / variety
FAQ:
How should I make my order?
Complete the “order” column in the attached Excel file and send it to info@hoogenraadplant.nl. Do not change the content of the file, just enter the number of plants ordered. In the email, provide the company name, contact details, and the expected date of receipt of the order – this will help us plan work in the nursery.
When will my order be confirmed?
Every order we receive is confirmed within 48 hours (working days). If during this time you do not receive an email from us, check your “spam” and “offers” or call us.
When can I pick up my order?
We adjust the dates of orders to meet your needs, so report the date of the planned collection 2 weeks in advance (February-April – 3 weeks in advance). This will facilitate the timely, efficient, and correct preparation of plants and their careful packaging.
Pickup of orders is possible from week 37 (2025) to week 18 (2026).
I’m a new customer, when do I have to pay?
We accept cash payments, credit cards, and bank transfers to our bank account based on a pro forma invoice before picking up your order. Pre-payment includes 100% of the order value. After making the payment, please send us confirmation of the transfer because it accelerates the preparation of the plants for pickup.
Contact us to find out more about our offer:
info@hoogenraadplant.nl
+31 (0) 318 57 16 65
we speak Dutch, English, and German
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Hoogenraad Handelskwekerijen bv
Rijksweg 30a | 6744 WB Ederveen, NL
tel. +31 (0) 318 571665
info@hoogenraadplant.nl